The Tag Project

The Tag Project

For Chloe’s final University project she created the brand ‘Tag’. Based around the ethos of treasuring second-hand clothing for the life it has lead before it has reached you, ‘Tag’ was born. Fundamentally a clothes swapping website, users exchange items and stories to ensure no piece goes unwanted. The best swaps of the year are then highlighted in ‘The Annual’ publication, showcasing the items intriguing stories. Users are sent branded packaging based upon their membership weighting and can post on their item, ‘tagged’ with the most recent story.

Art Direction: Chloe Sharp

Photography: Chloe Sharp

Styling: Chloe Sharp



Chloe Sharp

Date & Time

June 16, 2013